In 2018 The CLEO Institute launched its’ first Florida statewide campaign called The Florida Climate Pledge, with a goal to educate Floridians on the impacts of the climate crisis. Inspired by a meeting with Nathaniel Stinnett from the Environmental Voters Project, CLEO realized that it was critical for Floridians to connect the dots between the climate crisis and top voter concerns like health, economy, immigration, etc. The key was to help Floridians understand how global warming was impacting their lives to help them become climate-conscious voters.
CLEO launched billboards, street teams, webinars, and a digital campaign with a call to action to get Floridians to sign The Florida Climate Pledge. We targeted Miami, Orlando, Tampa, West Palm Beach, and Tallahassee.
The campaign saw tremendous success, capturing thousands of signatures, click-thru rates, and website visits.
CLEO partnered with The VoLo Foundation, Alliance for Climate Education, The New Florida Majority, Environment Florida, NRDC, Florida Conservation Voters, as well as others for this campaign.
Creative done by RocketDog Creative Studio